Insights to rely on

What, where, when and how? Who to reach? Is it working? Do you need to change things? Answering these questions sets the foundation for informed decision-making.

Our research team comprises full-time, part-time and on-demand members to gather market intelligence from every region of Iraq. From field activities to online analysis, we empower our clients to make informed decisions. We understand customers’ behavior, identify growth opportunities, analyze competitor activity, measure awareness, identify buyer personas and segment the market according to demographics, backgrounds and preferences.

  • Regular Staff Training.
  • Strict Quality Control.
  • Advanced Systems.

Our team is proficient in every method and technique. We release the full power
behind CATI, CAPI, CAWI, Focus Groups, Desk Review, Mystery Shopping,
Testing/Experiments and Analytics.

Market Analysis

  • Market size & share
  • Competitve analysis
  • Customer analysis
  • Dynamics & growth drivers
  • PESTEL analysis
  • SWOT analysis
Brand Audit

  • Customer Satisfaction
  • Net Promoter Score
  • Brand Awareness
Retail Audit

  • Shelf efficiency
  • Mystery shopping
  • Mechandising
Customer Behavior
  • Communication appeal
  • Behavior analysis
  • Satisfaction & loyalty drivers
  • Buying & consuming journey analysis
Product Development
  • Needs assessment
  • Blind test
  • A/B testing
  • User experience
Monitoring & Evaluation
Media Consumption
Featured Works
Korek 2021

Awareness & Customer Behavior Research.
Design, execution, analysis & recommendations.
Interviews with over 8300 participants from 8 Iraqi governorates.

Arcelik 2019 to 2020

Mystery Shopping.
Execution & analysis.
Visiting POSs throughout Iraq to evaluate the customer service of Arcelik, their retailers and competitors.

Nielsen 2019 and ongoing

Dozens of brand recognition and customer satisfaction surveys on behalf of Nielsen.

Toyota 2019

Design, execution & analysis
13 to 15 thousand surveys over a period of six months on a weekly basis.

Ipsos 2014 to 2016

CAPI & Face-to-Face Interviews.
Thousands of brand-tracking surveys on behalf of Ipsos throughout Iraq.

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